Ohio Revised Code Section 4735.16
Keep in mind that all marketing must meet our state regulations in addition to using the guidelines located at https://join.exprealty.com/brand/.

The ODRE states that the Brokerage name/Logo Must have equal or greater prominence to the agent’s name and/or logo and be on ALL advertising – email signatures, social media posts, signs, etc. This isn’t just point size, but also where the eye goes.

All marketing materials needs state and corporate approval. Send all proofs to [email protected], [email protected], and [email protected] prior to ordering

When promoting your real estate business through social media, it’s important to follow the rules of the social media platform, Ethics as set forth by NAR and EXP/State marketing guidelines. Your level of professionalism on social media is a great way to build your brand, so protecting your image and business should be paramount. At a minimum, all social media real estate pages or real estate posts on a personal page need to disclose you are an Agent with eXP Realty.

Pro Tip: google yourself to make sure you update your brokerage affiliation on ALL websites – this is a requirement of your license : ) It’s also recommended that you set up Google alerts for your name and/or any name you are authorized to use when trading business so you can stay on top of anything posted on the internet.

It’s recommended that print marketing for farming has the following disclosure: “Not intended to solicit any properties already listed for sale with another real estate agent. If your home is already for sale, then please disregard this message.”

The use of video is very effective in today’s fast pace and virtual environment. Please make sure to follow your state and EXP marketing guidelines to make sure you represent yourself in a professional manner that matches that of the company culture while protecting your personal brand. Wishing you much success with your video marketing.

Let us know if you need further assistance, always here to help!