Associates and Licensees are responsible for the cost of their advertising as well as getting ALL advertising approved by the broker and exp compliance

Internet Advertising

Any online advertising in addition to including the brokerage name and licensee status should include the state where the licensee is licensed.

Fair Housing Advertising Prohibited Advertising Language Advertising copy used by Associates must describe the property, NOT THE DESIRED BUYER OR TENANT. Examples of prohibited advertising language are:

• Race, color, national origin: real estate advertisements may not state a discriminatory preference or limitation on account of race, color, national origin or any other protected class, and shall not describe the housing, the current or potential residents, or the neighbors or neighborhood in racial or ethnic terms. However, Associates may use phrases such as “master bedroom”, “rare find” or “desirable neighborhood.”
• Religion: Associates shall not use advertisements, which contain an explicit preference, limitation or discrimination on account of religion. Advertisements which use the legal name of an entity which contains a religious reference, (i.e., Sisters of God Catholic Home), or a religious symbol, (such as a cross), must contain an appropriate disclaimer against any religious preference or limitation. Associates may use descriptions of the property, (apartment complex with chapel), or the services, (kosher meals available), and terms, (Merry Christmas or Happy Easter), or symbols, (Santa Claus or Easter Bunny), relating to certain religious holidays.
• Sex: Associates shall not advertise single family dwellings or separate dwelling units in multifamily housing in a manner which explicitly indicates a preference, limitation or discrimination on the basis of sex. Associates may, however, use terms such as “master bedroom,” or “mother-in-law suite” which describe a property type.
• Handicap: Associates’ real estate advertisements shall not contain exclusions, limitations or other indications of discrimination based on handicap. Associates may describe the property, (great view, fourth floor walk-up, walk-in closets), the services or facilities, (jogging trails), the neighborhood, (walk to the bus stop), the conduct required of residents, (non-smoking), and accessibility features, such as a wheelchair ramp.
• Familial Status: Associates shall not place advertisements, which contain limitations on the number or ages of children or state a preference for adults, (unless the property meets the housing for older person’s exemption), couples or singles. Associates may use descriptions of the property, (two bedroom, cozy, family room), services and facilities, (no bicycles allowed) or neighborhoods, (quiet streets).