Personal advertising and advertising listings are the responsibility and expense of the agent. Agents must comply with all Maryland Real Estate Licensing & Fair Housing laws.

Basic Advertising Guidelines.

Basic Advertising Rules from Maryland Realtors® site

Q. What are the requirements for real estate advertisements in the state of Maryland? Am I required to use the Equal Housing Opportunity and REALTOR® logos?

A. Maryland law requires that all advertisements include your name (as listed on your pocket card) and the name of the company with which you are affiliated (not simply the company logo). Both names must be meaningfully and conspicuously placed in the ad. While the phrase “meaningful and conspicuous” may seem subjective, we strongly advise members to use a common-sense approach to advertising. Any member of the general public should be able to identify your broker and the broker’s contact information within three seconds of viewing the advertisement. Remember that the guiding principle for these regulations is to minimize consumer confusion. We recommend that you show your proposed advertising to a neighbor or someone unfamiliar with the real estate industry. If that person is able to quickly identify the licensee and the company for whom the licensee works, the ad would most likely be acceptable to the Real Estate Commission. If not, the ad may be considered misleading.

The Maryland Real Estate Commission requires associate brokers and salespersons who use an individual telephone number or e-mail address in their advertising to also include in the advertisement the identified telephone number of the broker or branch office manager. Consumers must be able to reach your broker or branch office manager directly without going through you or your staff. (Phone menu options are acceptable.)

Additionally, both Maryland law and the National Association of REALTORS® (NAR) Code of Ethics prohibit licensees and REALTORS® from advertising in a misleading or untruthful manner. In other words, you must be careful at all times to present a true and accurate picture in your advertising and representations to the public.